The next generation’s F1.
Not just what happens on track. The personalities, rivalries and moments that make the sport worth talking about.
Give fans a reason to care beyond the chequered flag.
- Our vision
- To shape how the next generation experiences F1.
- Our mission
- Connecting fans to F1 through culture and entertainment.
Culture and entertainment lead, with news when it matters. LapFuel is easy to follow if you’re new, and sharp enough that long-time fans still learn something. We help fans keep up, discover more and feel part of the conversation, without having to watch every session or decode every headline.
The socially native, culturally curious F1 fan.
The grid of fans is changing. It’s getting younger, more gender-diverse and more online, without losing its core. They follow personalities as much as teams, discover stories in their feeds, and share the ones that say something about them.
- 25%
of fans surveyed are women, up from 10% in 2017
- 74%
of fans who joined in the past year are women
- 94%
of Gen Z fans say social media is important to their connection with F1
- 66%
of Gen Z fans say a driver or team inspires them beyond racing
Global F1 Fan Survey 2025. More than 100,000 fans, run by F1 with Motorsport Network.
Primary audience
The plugged-in fan
Follows the championship, knows the storylines, has opinions. Wants to know what happened, why it matters and what’s worth talking about.
Secondary audience
The newly curious
Came in through Netflix, a creator, a driver or a fit. Knows the faces, dips in and out, and wants the moments, the style and the context.
The Starting Grid.
LapFuel’s creator arm. We line up F1 creators, from nano and micro voices to familiar paddock faces, and give them recurring race-weekend slots on our channels. Authentic takes from inside the fanbase, attributed to them, amplified by us.
- 1
Predictions
Podium, pole and a wildcard pick before lights out.
- 2
Takeovers
A creator steps in to front the weekend.
- 3
Debriefs
Three talking points after the flag.
- 4
Q&A
Reactive and evergreen, voices from across the fanbase.
- 5
Hero features
Bigger creators and paddock personalities for tentpole moments.
- 6
Brand campaigns
Creator-led activations built with partners.
Creators get
- Amplification to a wider F1 audience
- Credit and cross-promotion on every post
- The chance to become a regular on the grid
Brands get
- A ready-made roster of trusted F1 voices
- Access to their engaged communities
- Formats fans already come back for